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Lab678
A laboratory of ideas and creative experiences. They believe in the power of telling a compelling story through connections and experiences.
How We Started
We got to know Lab678 through their "Brasil com S" project, which caught our attention due to its originality and representativeness.
However, we noticed that the agency's website wasn't fully reflecting its creative potential. Therefore, we proposed a partnership between LIT and Lab678, aiming to unite our audiences and provide an enhanced UX for the website users.
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The Process
To create a user-friendly, visually appealing website that reflected Lab's identity, we began by studying the brand and understanding the values that guided the creation of the existing branding.
With this foundation, we divided the process into two stages: studying user experience, restructuring the site map, and developing the interface based on all the applied enhancements. We emphasized the branding and focused on elements of great significance to the brand, such as the octopus, representing the multifaceted essence of their team.
Our LIT results
As a result, we implemented an incredible interface that truly reflects Lab's visual identity, with a strong emphasis on user experience and responsive design.
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Last but not least
Mobile version, desktop, websites, web applications, and conventional apps. All of these are part of the extensive range of deliverables from our projects. Each one is responsive, adhering to the usability standards of the technology market.
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