Bolos do Reino
Bolos do Reino is a Brazilian cake shop, which has as a differential advantage healthy, gluten and lactose-free delicious cakes.
Bolos do Reino is a Brazilian bakery with which we worked in all aspects from scratch.
We carefully developed their entire visual identity, from the creation of the name to the design of each post for social media and the UI design for the Coming Soon page on Weblow.
Initially involved the study of the brand's purpose, as well as the definition of the target audience. We were responsible for their branding, giving Bolos do Reino a sweet and minimalist identity. The color palette was inspired by the sky and we carefully picked elements that reminded us of heaven and pastry shop, and as our final result, we matched a crown with a toque Blanche.
With a beautiful visual identity defined, we proceeded to plan the brand launch. The client chose to keep the online positioning more intimate and focused only on Instagram. That's why we put our efforts into creating beautiful designs and content for Instagram's feed and story. Thus, we achieve the main objective of creating and launching the product.
The end result was this incredible branding built from scratch and successfully applied on their social network, quickly reaching a loyal audience that identified with the brand.
In this way, the brand has fulfilled its purpose of touching people's lives through the bakery.
Mobile version, desktop, websites, web apps, and conventional apps. All this is part of the wide range of deliverables of our projects. All are responsive following the affordance standards of the technology market.
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