The NEAR Meerkat Kingdom is an NFT Collection of 5,000 unique meerkats that inhabit a kingdom on the NEAR blockchain. The main goal is to contribute to NEAR by being the friendliest and most helpful community in the whole blockchain.
We started by studying the NFT collection, which already had a well-defined branding. Then, after profoundly understanding the client and its target audience, we started to develop a user interface aligned with their visual identity and purpose.
Our goal was to design a user interface that was consistent with their pre-existing branding, as well as the website that was already in use. They represent the beginning of the NEAR Protocol through a realm ruled by "Meerkats", the animals that used to be the representatives of this huge blockchain. Knowing their online positioning, we applied our talent to building new pages with easy, friendly, and intuitive navigation.
In addition to a wonderful user experience, we also worked on maintaining a beautiful aesthetic, keeping the website functional and attractive to the target audience. Their intention was not just for their audience to buy NFTs, but to be part of the old school NEAR Protocol and contribute to NEAR by being the friendliest and most helpful community in the entire blockchain.
The result of this incredible work is an extremely intuitive website that is aligned with the collection’s goal of being useful and pleasant to the target audience. The goal of staying true to the existing aesthetic and implementing an excellent user experience was successfully executed.
Mobile version, desktop, websites, web apps, and conventional apps. All this is part of the wide range of deliverables of our projects. All are responsive following the affordance standards of the technology market.
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